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SURPRISING TAKE: Workflow Automation Market May Not Be As Big As You Think By 2035

Manaal Khan25 March 2026 at 11:46 am8 min read
SURPRISING TAKE: Workflow Automation Market May Not Be As Big As You Think By 2035 - Logicity Blog

Workflow automation market to reach $78.25 billion by 2035

The global workflow automation market is expected to grow significantly by 2035, driven by increasing applications of cloud and IoT technologies. However, the rising adoption of robotic process automation (RPA) may not be as widespread as predicted. We dive into the latest research and trends to separate fact from fiction.

In This Article

  1. The Reason Every Company Is Scrambling to Automate Right Now
  2. What's Really Driving the Growth of the Workflow Automation Market?
  3. The Surprising Truth About Robotic Process Automation (RPA)
  4. The Real Impact of Workflow Automation on Business Outcomes
  5. The Hidden Challenges of Implementing Workflow Automation
  6. The Key Takeaways You Need to Know About Workflow Automation

The Reason Every Company Is Scrambling to Automate Right Now

We're seeing a significant shift in the way companies approach workflow automation, with many turning to cloud and IoT technologies to streamline processes. But what's driving this trend?

  • The increasing adoption of cloud-based technologies has made it easier for companies to automate workflows, with lower costs and increased scalability being major draws.
  • According to ResearchAndMarkets.com, the global workflow automation market is expected to reach $78.25 billion by 2035, with a compound annual growth rate of 23.4%.
  • However, the rising adoption of robotic process automation (RPA) may not be as widespread as predicted, with some companies struggling to implement and maintain RPA systems.
  • As we dive into the latest research and trends, it's clear that workflow automation is a complex and multifaceted topic, with many factors at play.

78.25 billion - ResearchAndMarkets.com 2026

What's Really Driving the Growth of the Workflow Automation Market?

While the growth of the workflow automation market is undeniable, it's essential to understand the underlying trends and drivers. So, what's really behind this surge in adoption?

  • The increasing use of cloud and IoT technologies is a major driver of growth, with companies looking to leverage these technologies to improve efficiency and reduce costs.
  • The adoption of RPA is also on the rise, with many companies turning to RPA to automate repetitive and mundane tasks.
  • However, the lack of standardization and integration with existing systems is a significant challenge for many companies, with high implementation costs being a major barrier to adoption.
  • As the market continues to evolve, it's likely that we'll see a greater emphasis on cloud-based and AI-powered workflow automation solutions.

$78.25+ Billion Workflow Automation Market - Global Forecast to 2035: Increasing Applications of Cloud and IOT Technologies in Automation Processes, Rising Adoption of Robotic Process Automation (RPA) - ResearchAndMarkets.com - Business Wire - process
Photo by Andrea Piacquadio · Pexels

The Surprising Truth About Robotic Process Automation (RPA)

RPA is often touted as a game-changer for businesses, but what's the reality of implementation and adoption? We take a closer look at the latest industry insights.

  • While RPA has the potential to significantly improve efficiency and reduce costs, many companies are struggling to implement and maintain RPA systems.
  • According to Gartner, 30% of businesses will use RPA by 2025, but this growth is slower than expected, with many companies facing challenges in scaling RPA deployments.
  • The lack of standardization and integration with existing systems is a significant challenge for many companies, with high implementation costs being a major barrier to adoption.
  • As the industry continues to evolve, it's likely that we'll see a greater emphasis on cloud-based and AI-powered RPA solutions.

30% of businesses will use RPA by 2025 - Gartner 2022

The Real Impact of Workflow Automation on Business Outcomes

So, what's the real impact of workflow automation on business outcomes? We examine the latest research and trends to find out.

  • The adoption of workflow automation can have a significant impact on business outcomes, with many companies reporting improved efficiency, reduced costs, and increased productivity.
  • According to McKinsey, 50% of companies will use cloud-based workflow automation by 2027, with many companies leveraging these solutions to improve customer experience and reduce time-to-market.
  • However, the lack of standardization and integration with existing systems is a significant challenge for many companies, with high implementation costs being a major barrier to adoption.
  • As the market continues to evolve, it's likely that we'll see a greater emphasis on cloud-based and AI-powered workflow automation solutions.

$78.25+ Billion Workflow Automation Market - Global Forecast to 2035: Increasing Applications of Cloud and IOT Technologies in Automation Processes, Rising Adoption of Robotic Process Automation (RPA) - ResearchAndMarkets.com - Business Wire - results
Photo by Mikhail Nilov · Pexels

The Hidden Challenges of Implementing Workflow Automation

While the benefits of workflow automation are clear, implementation can be a complex and challenging process. So, what are the hidden challenges that companies face?

  • The lack of standardization and integration with existing systems is a significant challenge for many companies, with high implementation costs being a major barrier to adoption.
  • The adoption of RPA can be particularly challenging, with many companies struggling to implement and maintain RPA systems.
  • According to ResearchAndMarkets.com, the global workflow automation market is expected to reach $78.25 billion by 2035, but this growth is slower than expected, with many companies facing challenges in scaling workflow automation deployments.
  • As the industry continues to evolve, it's likely that we'll see a greater emphasis on cloud-based and AI-powered workflow automation solutions.

The Key Takeaways You Need to Know About Workflow Automation

So, what are the key takeaways that you need to know about workflow automation? We summarize the latest research and trends.

  • The adoption of workflow automation can have a significant impact on business outcomes, with many companies reporting improved efficiency, reduced costs, and increased productivity.
  • The increasing use of cloud and IoT technologies is a major driver of growth, with companies looking to leverage these technologies to improve efficiency and reduce costs.
  • The lack of standardization and integration with existing systems is a significant challenge for many companies, with high implementation costs being a major barrier to adoption.
  • As the market continues to evolve, it's likely that we'll see a greater emphasis on cloud-based and AI-powered workflow automation solutions.

Final Thoughts

As we've seen, the workflow automation market is complex and multifaceted, with many factors at play. If you're looking to leverage workflow automation to improve your business outcomes, we'd love to help. Reach out to us at logicity.in to learn more about how we can help you navigate the latest trends and technologies.

50% of companies will use cloud-based workflow automation by 2027 - McKinsey 2023

Sources & Further Reading

  • ResearchAndMarkets.com — The global workflow automation market is expected to reach $78.25 billion by 2035, with a compound annual growth rate of 23.4%.
  • Gartner — 30% of businesses will use RPA by 2025, but this growth is slower than expected, with many companies facing challenges in scaling RPA deployments.
  • McKinsey — 50% of companies will use cloud-based workflow automation by 2027, with many companies leveraging these solutions to improve customer experience and reduce time-to-market.
M

Manaal Khan

Tech & Innovation Writer