MORE, a startup building technology for sports and entertainment venues, has raised $4.4 million according to an SEC filing dated August 18, 2026. The company, founded in 2025 by Joe Markowski and Jeremy Simmonds, drew 38 investors into this close and is targeting a total offering of $5 million.
What MORE is building
The company describes itself as a technology firm that develops and distributes new technologies to improve sports and entertainment events. The filing does not specify what those technologies are, whether hardware, software, or both.
That vagueness is common in SEC filings, which exist to disclose capital activity, not pitch products. But it leaves open questions about MORE's actual product line, revenue model, and target customers. Stadiums? Broadcasters? Fans directly? The filing does not say.
The funding details
The $4.4 million came from a broad investor base. Thirty-eight participants in a single close suggests a mix of angels, small funds, or strategic backers rather than a single lead investor taking the majority. The remaining $600,000 in the offering may still be available.
For a company founded just last year, closing on nearly $4.5 million is a meaningful signal. It suggests either strong founder credentials, early traction the filing does not disclose, or both.
Who is behind MORE
Co-founders Joe Markowski and Jeremy Simmonds started MORE in 2025. The SEC filing does not detail their backgrounds, and public information on the pair is thin. Sports tech is a sector where founder pedigree matters. Experience at leagues, teams, or media companies often determines whether a startup can land pilot deals with notoriously conservative venue operators.
Without more context on the founders' track records, it is hard to assess how quickly MORE can move from funding to deployment.
Logicity's Take
The sports tech sector has seen a wave of investment over the past two years, from fan engagement apps to in-venue analytics. MORE's raise is modest by VC standards but substantial for a year-old company. The real test is whether Markowski and Simmonds can convert capital into contracts. Stadium operators are slow buyers, and the 38-investor cap table suggests they will need to move fast before follow-on pressure mounts.
What the filing does not answer
SEC filings are compliance documents, not pitch decks. This one leaves several gaps: What specific products has MORE built or is building? Does the company have any signed customers? What is the go-to-market strategy? And why did 38 separate investors decide to write checks?
Until MORE speaks publicly or launches visibly, this funding round is a signal of confidence from a wide investor base, not proof of product-market fit. The next milestone to watch is whether they close the remaining $600,000 and, more importantly, what they ship with it.
Need Help Implementing This?
If you are building in sports tech or entertainment and want to connect with investors or refine your go-to-market, reach out to Logicity's startup advisory network.
Source: AlleyWatch
Huma Shazia
Senior AI & Tech Writer
Produced with AI assistance and reviewed by the Logicity editorial team. Learn more in our Editorial Policy.
