Kily, an agentic AI startup building autonomous agents for ecommerce brands, has raised ₹30 Cr ($3.2 Mn) in a round led by early-stage VC firm Sorin Investments. Razorpay and Wyser Capital also participated. The company will use the capital to strengthen its product and accelerate adoption among Indian consumer brands.
Founded in 2025 by former Flipkart and Affle executives Sankalp Mehrotra, Anurag Singh, and Sharad Chitlangia, Kily develops AI agents that help brands automate decisions across ecommerce and quick commerce platforms. The startup claims it has already partnered with ITC, the FMCG conglomerate.
What Kily's AI agents actually do
Kily's agents pull real-time signals from marketplaces and combine them with a brand's objectives, constraints, and context. The system then automates decisions around product visibility, ad efficiency, pricing, and inventory availability. For consumer brands juggling multiple marketplace listings, this replaces thousands of daily micro-decisions that would otherwise require manual intervention or disconnected tools.
"Brands and online sellers today operate in an increasingly fragmented ecosystem, where growth and profitability depend on making thousands of decisions across marketplaces every day," said cofounder and CEO Mehrotra. "Kily is built to bring autonomy to commerce management, enabling brands and their partners to execute faster, make better decisions and scale profitably."
Agentic AI draws serious capital in India
Kily's raise lands in a market where Indian AI startups pulled in $676 Mn across 57 deals in H1 2026, a 4X jump from the same period last year. The appetite for agentic AI, software that acts rather than merely advises, is particularly sharp.
Several Indian agentic AI startups have hit milestone valuations this year. Emergent, whose agents let small businesses build software without coding, became India's third homegrown AI unicorn after raising $130 Mn in a Series C. Sarvam joined the unicorn club with $234 Mn as part of a $300 Mn Series B, and just held its first developer conference. Freehand, focused on enterprise supply chain automation, raised $75 Mn last week.
The gap Kily is betting on
Kily's pitch centers on a specific pain point: ecommerce brands making fragmented, manual decisions across Amazon, Flipkart, Zepto, Blinkit, and other platforms. Each marketplace has its own dashboard, its own ad system, its own inventory logic. A brand manager toggling between five tabs, reacting to stockouts and competitor price drops, is the problem Kily wants to eliminate.
Whether that thesis scales depends on execution. Agentic AI promises autonomy, but most enterprise buyers remain cautious about letting software make real financial decisions without human approval. The brands willing to give Kily that authority, and the results they see, will determine if this round turns into something larger.
Logicity's Take
Kily's focus is narrow but commercially dense: ecommerce ops for consumer brands, where decisions are high-frequency and margins are thin. That's a smart wedge. The risk is that larger platforms like Amazon and Flipkart could bake similar automation into their seller tools, commoditizing Kily's advantage. For fintech and finance teams watching the space, the real signal here is investor confidence in agentic AI that touches revenue, not just productivity.
Another recent AI funding round with enterprise automation focus
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Source: Inc42 Media / Gaurav Bagur
Huma Shazia
Senior AI & Tech Writer
Produced with AI assistance and reviewed by the Logicity editorial team. Learn more in our Editorial Policy.
