Key Takeaways
- McFarlane Toys is releasing Elite Series figures for Fallout 4, Fallout New Vegas, and Fallout 76 with premium sculpts and accessories
- Helldivers 2 figures include wired capes and 12+ weapons, with the B-01 Tactical Elite Edition featuring a Shaka hand gesture
- The company uses an A-B-C character strategy to sustain collector interest across multiple waves
Fallout Demand 'Caught Us by Surprise'
Todd McFarlane had modest expectations when his company first licensed Fallout. "Let's see how it goes" was the internal mood. That changed fast. Speaking at IGN Live 2026, McFarlane said the franchise has become one of the company's biggest gaming successes.
“The first wave of Fallout figures really caught us by surprise, and it allowed us to go deeper into the lore and history of the franchise for our new Elite series.”
— Todd McFarlane, CEO of McFarlane Toys
The demand surge coincides with renewed interest in the Fallout franchise. Amazon's television adaptation drove an estimated 400% growth in Fallout merchandise demand following its 2024 premiere. McFarlane Toys is capitalizing on that momentum with figures spanning multiple games in the series.
First up is Paladin Danse from Fallout 4. This figure belongs to what McFarlane calls the Elite Series, or as he put it, "the Cadillac model." Elite figures feature more complex sculpts, additional paint applications, and extra accessories compared to standard releases.
New Vegas and Fallout 76 Join the Lineup
McFarlane also showed off Joshua Graham from Fallout: New Vegas and a T-45 Power Armor figure from Fallout 76. The company now has access to Bethesda's full library, not just recent releases. This lets them produce figures for cult favorites that fans have wanted for years.
The pricing strategy is deliberate. McFarlane stressed they want products at multiple price points. Not every collector can afford the Elite versions, and not every collector wants them. Standard figures remain available for casual fans.
The A-B-C Character Strategy
McFarlane explained how the company decides which characters appear in each wave. They categorize characters as A, B, or C based on popularity. A characters are the obvious crowd favorites. B and C characters might be cult favorites or supporting cast members.
The key insight: don't release all the A characters at once. "You don't want to burn all the A characters right out of the gate," McFarlane said. Spreading popular characters across multiple waves keeps collectors coming back. It also lets the company produce more obscure characters that superfans want.
This approach benefits both the company and collectors. The line lasts longer. Fans of niche characters actually get figures of those characters, rather than seeing the line cancelled after two waves of main protagonists.
Helldivers 2 Gets the Elite Treatment
The presentation wrapped with Helldivers 2 figures. McFarlane displayed the TR-40 Gold Eagle and the B-01 Tactical Elite Edition. Both figures include wired capes with printed patterns, something the company hasn't done much before.
The B-01 Tactical Elite Edition comes loaded with accessories. Among the multiple interchangeable hands is one doing the Shaka gesture, a nod to the game's community culture. Reddit communities have responded enthusiastically to the reveal, particularly praising the wired capes and weapon variety.
Some collectors have raised concerns about the Elite tier pricing and potential scalping. Premium collectibles often attract resellers who buy stock to flip at higher prices. McFarlane hasn't announced specific prices for the new figures yet.
Gaming Collectibles Fuel McFarlane's Growth
Video game characters have become a growing part of McFarlane Toys' business over the past few years. The company has historically been known for comic book and sports figures, but gaming licenses now command significant attention.
“We don't just want to make toys; we are focusing on the 'Cadillac models' that offer the highest possible fidelity for fans of these massive gaming worlds.”
— Todd McFarlane, CEO of McFarlane Toys
The tiered approach, splitting releases between standard and Elite editions, lets the company serve both casual fans and serious collectors. It's a strategy that mirrors what we see in other collectible categories, from trading cards to vinyl records.
Logicity's Take
Frequently Asked Questions
When will McFarlane Toys release the new Fallout figures?
McFarlane showed the figures at IGN Live 2026 but hasn't announced specific release dates yet. The Elite Series typically follows several months after initial reveals.
What's included with the Helldivers 2 B-01 Tactical Elite Edition figure?
The figure includes 12+ accessories, multiple interchangeable hands including a Shaka gesture, and a wired cape with printed patterns.
Which Fallout games are represented in the new McFarlane lineup?
The announced figures cover Fallout 4 (Paladin Danse), Fallout: New Vegas (Joshua Graham), and Fallout 76 (T-45 Power Armor).
How much will the Elite Series figures cost?
Prices haven't been announced. Elite Series figures typically cost more than standard releases due to additional sculpt detail, paint, and accessories.
More gaming announcements from summer 2026 showcase season
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Source: IGN All
Manaal Khan
Tech & Innovation Writer
Produced with AI assistance and reviewed by the Logicity editorial team. Learn more in our Editorial Policy.
