House of Management — Madinah

HOM is a Madinah-based advisory house with deep relationships across hospitality, government, and IT — but no digital footprint. In Saudi Arabia, when a procurement team Googles you the night before a meeting, the absence of a credible site is a quiet but real disqualifier. The brief was urgent: ship something credible the founders could send to a client tomorrow.

The content was sprawling. HOM's services range from feasibility studies for new hotels to enterprise IT system rollouts to corporate identity work. Every client conversation needed slightly different framing, and a generic 'About / Services / Contact' template would dilute every one of them.

The site had to be bilingual from the first commit — English for international clients and Arabic-first for the Madinah/Riyadh corporate market. Not 'add Arabic later' but proper RTL, with Arabic copy that reads naturally instead of machine-translated.

Hand-built static site in HTML/CSS/JS — deliberately not Next.js. The brief was a one-week ship cycle, the content was relatively static, and a static deploy meant no infra to babysit. GSAP + scroll-triggered reveals, a globe.gl visual to anchor the 'Madinah meets the world' positioning, and downloadable corporate brochures behind credible CTAs.

Two parallel index files — index.html and index-ar.html — with a base href so the same asset path resolves whether the page is served at /en/hom, /ar/hom, or anywhere else. Hosted as a static demo at /en/hom on logicity.in for fast client preview while domain is set up.

Designed as the 'v1 demo' deliberately. Once the founders close their first 2-3 anchor accounts off the demo, we move to a Next.js platform with proposal automation, client portal, and a project-tracking dashboard tied to their internal ops.